Race cars were once described as multi-coloured billboards that Millions pay to come and stare at. Now race cars are described as multi-million-pound revenue generators. The world of motor racing has now perfected the marketing exposure machine that started with oil companies, tyre companies and spark plug manufacturers sewing patches on drivers' overalls and developed into a hugely powerful and overwhelming force a juggernaut.
As independent consultants Driving Specs can listen to your companies exact marketing
requirements and can develop local, national and international partnerships that launch your
exposure futures into stratosphere numbers.